Focus On - Biscuits

Brought to you by: Plan for Profit 1 The Nation’s Favourite Cookie UK’s no.1 Cookie Brand * Worth over £73M * One for all the family * Bought by over 1 in 4 shoppers ** *Combined Read – Total Sweet Biscuits (Including Healthier excluding Cereal) NIQ Total Coverage to 22 03 25 **KANTAR MWP Total Market read 52we 18-May-25 NEW www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Profit Over 28m households bought biscuits last year, reinforcing their role as everyday indulgence. 1 The category is largely branded, with 88% of sales from brands. 2 1. Kantar Worldpanel, Total Coverage, 52w to 01.10.24 2. SmartView Convenience, Value, 52w to 13/07/2025 3. NielsenIQ Discover, latest 52 weeks to 19/07/25 FOCUS ON Biscuits 88% Everyday Treats lead with 36% of value, followed by Everyday Biscuits at 18% . 2