Focus On - Future of Soft Drinks

Brought to you by: Plan for Profit 5 5 THE SOFT DRINKS MARKET 1. Nielsen | Soft Drinks excl. Dairy | Total Coverage | Value & Volume | 52w 20/09/2025 2. IGD RESEARCH 3. Nielsen | Soft Drinks excl. Dairy | Indies & Symbols | Sales Value | 52w 20/09/2025 Already a key category, soft drinks are becoming even more important in Symbols & Independents.2 Share of Sales Driven by Sports & Energy, which now represents 52% of soft drinks sales.3 Sports & Energy have driven over £100m of category growth in the last year.3 Soft drinks Chilled foods Alcohol 2019 2024 21.1% 18.8% 15.5% 15.2% 12.8% 12.9% 7.1% 7.9% 7.2% 7.7% Tobacco, e-cigs & vaping Canned & packaged grocery With strong growth in both value and volume, soft drinks are energising the total market.1 £13.1bn in value, up 7.2% vs last year 9.6bn litres in volume, up 4.8% vs last year +7.2% +4.8% Value Share Sports & Energy £925m 52% Cola £266m 15% Flavoured Carbonates £231m 13% Fruit Drinks/Juice £130m 7% Water £129m 7% RTD Tea & Coffee £66m 4% All Others £19m 2%