Focus On - No & Low Alcohol

Brought to you by: Plan for Profit 1 TIMES MORE G D GREAT TASTE, NO ALCOHOL, THE FASTEST GROWING* BEER & CIDER SECTOR. NO ALCOHOL LAGER ACCOUNTS FOR’ 62% OF IMPULSE TOTAL BEER & CIDER NO ALCOHOL VALUE SALES (VS 55% TOTAL OFF TRADE NO ALCOHOL VALUE SALES). Enjoy Heineken® Responsibly “Heineken®” is a registered trademark. Heineken® 0.0 contains no more than 0.05% alcohol. *NielsenIQ Value sales total Off trade & Total Impulse 52 we 16.08.25 www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Profit Since 2016, 3.5m more drinkers have started moderating their alcohol consumption. 1 In 2025, 18.4% of drinkers participated in Dry January. 2 1. Kantar Alcovision | Drinkers % | 12 month 31/01/2025 2. Kantar Alcovision | Drinkers % | 1 month 31/01/2025 3. Kantar Alcovision | Drinkers % | 12 month 31/12/2024 FOCUS ON No & Low Alcohol 3.5m By 2028, 1m more adults will be moderating their alcohol consumption vs 2024. 3