Focus On - Future of Soft Drinks

Brought to you by: Plan for Profit 7 THE SOFT DRINKS MARKET 1. Nielsen S&I Wholesale Channel Analysis 52w to Oct 2025 2. ED Shopper Value Sensor and Appinio Research 2022 – 2024 3. Nielsen Total Coverage MAT 25/02/2025 4. GWI, 16–29s, Coke Weekly+ or Intenders – “Thirsty for trying and exploring new things?” CORE VS NPD WINNING WITH FLAVOUR – ENERGY Flavour is key to growing energy appeal further.2 Non energy drink buyers % that would consider Shopper numbers 2022 vs 2024 WINNING WITH FLAVOUR – COLA Flavour continues to unlock growth in the Cola category. Balance is key. Create space for innovation and newness while protecting the core ranges that underpin success. Recruit shoppers with the latest NPD and flavour trends. 69% of Gen Z say flavours encourage them to try brands they don’t usually buy.4 Coca-Cola flavours have contributed 60% of flavoured cola growth.3 Growing x3 faster than non-flavoured colas over the last decade.3 69% 3x FASTER However, the core remains critical, with £133m in growth from the top 5 brands.1 NPD is essential for growth, generating £73m last year and driving 35% of total category growth.1 NPD £133m GROWTH 59% Flavoured Non-Flavoured Both 35% 6% Unflavoured Functional Energy Flavoured Functional Energy 10m 10m 11m 13m 2022 2022 2024 2024