Focus On - Future of Soft Drinks

WHAT WILL POWER SOFT DRINKS TO 2030 1. Nielsen S&I Wholesale Channel Projection 2026-2030 2. IGD Research 2025 2026–2030 Key Category Forecast1 Sports & Energy is forecast to drive 50% of category growth by 2030, with Water, Iced and Functional adding momentum.1 2030 GROWTH DRIVERS THE 2030s SHOPPER New growth in soft drinks will depend on understanding the 2030 shopper. By then, 1 in 5 shoppers will be Gen Z adults, and more than 1 in 5 will be aged 65+.2 Ensure your fixture is rebalanced and your range is fit for the future. Functional Health: +20% Value +15% Volume (small base) Water: +7% Value +2% Volume Sports & Energy: +9% Value +5% Volume Iced Drinks: +6% Value +6% Volume Gen Z as Adults Gen Z will account for 21% of all shoppers. Their digital and social behaviour will shape how drinks are discovered, chosen, and purchased.2 Ageing Population A significant share of shoppers will be 65+. Life expectancy will reach 82, with healthy life expectancy at 62.2 8