Focus On - Reduced Risk with Vape Supplier Ltd

Brought to you by: Plan for Profit 3 KEY TAKEAWAYS Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent re- tailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. Working in partnership with Vape Supplier Ltd, this edition focuses on reduced-risk products, now worth £1.1bn in Symbols and Independents. With the disposables ban confirmed, it's more important than ever for retailers to stock bestselling brands and allocate sufficient space to emerging and priority categories. This guide highlights category performance, key trends, and high-growth segments like legal big puff and nicotine pouches. It also offers practical strategies to help retailers stay competitive and grow sales in a changing market. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. Mark Langohr Category Controller 1. Retail Data Partnership EPOS Data from 8,900+ UK Independent Convenience Stores REDUCED RISK THE TOBACCO & VAPES BILL View focus on guides here DEDICATED TO THE INDEPENDENT RETAILER www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Profit Visit us & boost your profits today! Also available on the App Store/Google Play Disposable vapes saw a sharp decline in market share - from 64.2% to 40.6% in the 12 months to April 2025 - as Legal Big Puff became the preferred choice for consumers.1 These are: Powers to restrict vape and other nicotine products’ packaging, flavours, and in-store display. Licensing scheme for selling tobacco, vapes, nicotine products, and accessories. Legal Big Puff reached 32% market share in April 2025, up from 10.5% a year earlier.1 Nicotine pouches now hold 7.8% of the market - up 2.3pts year-on-year - as smokers seek healthier alternatives.1 FOCUS ON Reduced Risk with Vape Supplier Ltd The Government has introduced the Tobacco and Vapes Bill, which includes key proposals affecting the convenience retail sector. A generational ban on tobacco sales to individuals born on or after January 1, 2009. +21.5%