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49 VAPE In 2024/25, shoppers moved from 600-puff disposables to longer-lasting ‘Legal Big Puff’ devices. As a result of this switch, shopper behaviour has evolved impacting footfall and purchasing habits. Independent Convenience Market Revenue 1. Retail Data Partnership EPOS Data from 8,900+ UK Independent Convenience Stores 4 Stock recommendations should follow an 80/20 split – 80% kits and 20% pods. Prioritise core brands and flavours, and ensure timely launches of the latest NPD. Rechargeable 600 Kits & Pods Big Puff Devices Leading 600-puff brands like Elf Bar 600, Lost Mary BM600, and SKE Bar have launched compliant devices and replacement pods to replace non- compliant disposables. Sales of 4-in-1 Big Puff devices - a subsection dominated by IVG2400 - are continuing to decline steadily month on month.1 80% 20% MAY 2024 NOVEMBER 2024 APRIL 2025 £114,412,615 £105,082,449 £126,441,884 -12.1% Retailers should review their range and ensure consumers know their stores are destination stores for the newest & latest devices REVENUE +169.2% Legal Big Puff devices are driving strong category growth, with revenue up 169.2% in the past 12 months.1